ARE WE APPROACHING A BRAND SPLIT IN WWE?
Flashback to 2002. Vince McMahon and the WWE was just a year removed
from the purchasing of rival WCW in 2001. The WWE and the World titles
were unified and "The Next Big Thing" Brock Lesner was fresh on the
scene and wrecking havoc through the WWE roster. Vinnie Mac decided it
was time to "shake things up", proceeded to split the roster into Raw
and Smackdown!, with the two brands almost competing with each other.
First it was 50/50 owners Vince McMahon and Ric Flair, with later,
General Managers being named. Stephanie McMahon being in charge of
Smackdown!, and the newly hired and former rival, Eric Bischoff being
the GM of Raw. In the beginning, the WWE Undisputed Champion was to
appear on both brands, until Brock Lesner beat The Rock for the belt.
Then, Stephanie McMahon proceeded to sign Lesner to a contract making
him exclusive to Smackdown!, which led to Bischoff handing Triple H the
WWE World Championship so Raw would have a champion. For awhile, both brands were equal, and in some cases...(READ MORE)
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